Like most things, time, energy, mistakes, and curiosity has fuelled my entrepreneurship journey. While it started when I was young and asked my parents for a cash register for my 12th ( I think? That feels like forever ago) birthday so that I could hold legitimate lemonade stands, business was honestly not something I ever thought of as actually helping people. To me, it was more about making money, and my young mind had been conditioned to think of money as the root of all evil. Therefore, how could I possible build an entire career and purpose around helping people make money?!

Fast forward a few years and I was working for a rapidly growing global franchise. It was during this role that I came face to face with the gift of entrepreneurship and economic mobility. I was witnessing firsthand how money was healing people, educating their children, providing memorable vacations, providing safe shelter, reducing fear and worry, and contributing richly to the surrounding community. It felt somewhat addictive to help people achieve these things and I was hooked.

After a decade of experience, I know this to be true

Without a solid strategy, your business may be a successful mess. Without systems, your business may be a fast track to burnout city and overwhelm. And without the soul piece – the alignment with what you do and who you help- the chances are high your business is unsustainable and you will either quit, sell it, or feel miserable in your success.

In my opinion, the key to a *profitable and sustainable* business, is a holistic integration of strategy, systems and soul.

Strategy

Under the umbrella of “strategy” are things like marketing, trust building, business model, product development, and financing. For early stage online entrepreneurs, my go-to advice is to build out ONE funnel at a time. This is especially true if you are strapped for resources and want to avoid depleting yourself rapidly. For example, in my own business I focused on private mentorship until that was fully booked and I had the experience and data I needed to know how my funnel was working and that I could be confident in my capacity for expanding. Only then did I introduce Club Rise, which is my signature group program.

I want to emphasize that I do NOT believe in copy and paste strategies. There is no “one size fits all” to every business and there are always exceptions to the “rules”. I highly suggest breaking them if that is in your alignment. However, all too often I see many people building out multiple products in their value ladder, being generalists versus specialists, and not really having capacity to do *any* of their moving parts well. I believe that for most of us service providers, we should do one thing really well, and then start stacking on that as our capacity, confidence and resources expand.

Systems

Systems have been a GAME CHANGER for me, and although I have seen the success of them in other businesses, I actually kicked against them myself in my own business. As an Enneagream 7 and Manifesting Generator with core values of freedom, creativity, and adventure… well doing anything systematically seemed boring. That was until I started to see the gift of spaciousness, flexibility and peace my systems provided me. Systems support the implementation of the strategy.

Systems help you do it all without needing to be it all. *Cue your nervous system throwing a party*.

Soul

In my opinion, this is the make it or break it. What do I mean by soul stuff? Mindset. Embodiment. Energetics. Alignment.

I experienced this personally, by building the wrong business with the wrong business model for me. I walked away but learned a valuable lesson: it’s never worth it.

I’ve worked with dozens of clients who have struggled with a specific strategy only to shift their mindset and all of a sudden everything works. Other clients have pushed themselves to burn out, only to realize that their energetic blueprint requires more rest, or more diversification of energy, and when they stop making themselves wrong for what they need they experience the breakthroughs they’re seeking. So many of us are living out of our alignment, duplicating beliefs and ways of being in our business that we ran away from in the corporate world.

The mind, body, spirit is deeply connected and building a business without a holistic integration is like trying to bake a cake without the sugar. There is always something palpably missing. This is why I believe that it’s essential to build a business from the inside out.

Economic Mobility + Feminine Leadership

I am deeply committed to the economic mobility for everyone, but especially for women and mothers. This is at the heart of my mission, my “why”, and my devotion to this work.

I believe that we can absolutely have it all. I don’t know about you, but personally I didn’t want to have to choose between being a present mother, and being fulfilled by meaningful contribution outside of the home. I want to have it all and I want you too as well, whatever that looks like for you.

I want to write my own pay check, set my own schedule, and not have to self abandon, deplete my body’s health, or sell my soul in my professional pursuits. I want to take Friday’s off for playdates with my daughter, and I want to be able to pick up and travel whenever the opportunity presents itself. My business has changed my life: it’s built our dream home, allowed my husband to take time away from work for almost two years now, and it’s given us epic adventures as a family. Beyond that, it’s allowed me to connect with the most brilliant, creative, critically thinking, embodied, soulful entrepreneurs around the world and make magic with them.

This is my definition of having it all, what is yours?

On a final note, if you stick around here, soon enough you’ll here me rant about the integration of the Feminine and Masculine in business, and what it means to embody your feminine leadership. If you’re curious right now, I have a great podcast episode that goes into depth on this. You can tune in here.

Business can be a conduit for healing. A vehicle for liberation. A love letter to the world. I hope mine can be all of these for you on your own path.

With love,

Robyn xx