How to Have Success as an Online Coach

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I'm a business and certified life coach who helps women start and scale their profitable online businesses. I share educational resources around marketing, mindset, social media, business strategy and the soul stuff. To find out more, view my About page

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Hi, I'm robyn

If you’re looking to make money online doing what you love and you’re struggling right now as a coach, creative or consultant, this blog post and deep dive video is for you. It’s absolutely possible to build a successful coaching practice – in fact it’s one of the fastest growing industries in the world, and it’s an industry that’s worth over fifteen BILLION dollars (USD). If you’re keen on getting more proof that you can make it as a coach, take a peek at these stats here.

Visibility as an Online Coach

Today, I’m going to be sharing tips to help you get your business profitable, making money, reaching your ideal clients so that you can do work you love while also living your version of a rich life.

The first tip I’m gonna share with you today is visibility. In order to build a profitable online business we have to get visible. That’s definitely a marketing focus, but it’s also a mindset piece. Are you willing to be fully seen? Are you willing to succeed? Are you willing to meet your people where they are? So the strategy piece of getting visible is about the marketing, the messaging, the placement. Where are you sharing your message? I have learned by building my own business as a multi six-figure coach as well as working with hundreds of other coaches, entrepreneurs, creatives, consultants, business owners around the world that marketing always works, but it is a bit of a science experiment. So you need to be willing to put yourself out there to meet your ideal clients where they are rather than waiting for them to come to you.

Most coaches who are struggling to make their business work are not quite getting the messaging right and are usually not great at organic social strategies. These are two BIG elements that deserve your focus if you’re currently having a hard time signing clients and building your coaching business.

The Role of Relationships in Online Business Growth

Tip number two is all about relationships. Business is relational. I really truly believe that relationships are everything. And in the online world, we really see a lot of people obsessing over the content piece and not so much on the connection piece. I do not believe that it’s enough to have a platform. I believe we have to be willing to build real relationships with our people to add real value to their lives, to have real healthy, vibrant communities where people are seen and they feel that sense of belonging. And we really do feel that if our platform was to blow up overnight or the algorithm was to change they would come looking for us because we have a relationship.

This is less about you as the coaching being on a pedestal – hello, power dynamics we want to avoid – but it’s significantly more about real humans having a real relationship with you *and* each other. Community growth is all about shared values, identities and intentions. How can you lean into these three elements more to cultivate a sense of belonging for your people?

Selling with Soul vs Sabotaging the Sale

Tip number three is something that I see happening all the time and that is entrepreneurs sabotaging their sales. They’re not pitching enough. They don’t have a sales system in place. They’re not really confident in taking somebody through their onboarding process and payments are messy. Agreements are messy. The sales page is messy. The tech and the backend stuff feels really overwhelming and so deep down, they’re kind of sabotaging the sale because they can’t really handle more clients or more money in their business. I definitely think it’s important to have a proper sales system in place in your business, as well as the money mindset work so that you are putting yourself in a really good position to receive the financial abundance.

Sales is all about creating a win, win, and building on the relationship that you started with your visibility and community connection. Implementing systems to make this an ease-full process for you and your clients should be a priority, especially if you want to scale your offer to reach more people and make an even bigger impact.

Client Journey Development and a Marketing Funnel

Okay so tip number four is all about the client journey and your funnel. I think it’s really really important to have an intentional funnel in place but when I’m talking about funnel if that word makes you feel kinda icky it’s really the client journey. So it’s somebody going from, hey, I just found out about you, all the way to deepening that relationship, building that trust, being part of your community, having a relationship with you and then the sale. But your client journey does not end at the sale. It ends after you deliver the promise that you promised them all the way in the beginning. So make sure that your client journey is supportive. It’s intentional, it’s strategic. And it also is definitely automated as much as possible so that you’re not burning yourself out.

Mindset and Personal Growth

The last tip I want to share with you today is all about that CEO mindset. I work with so many healers, artists, creatives, light workers, wellness practitioners, coaches, people who love the work they do and they would literally do it for free. Now, what happens then is that they forget to take the role of CEO seriously sometimes. That CEO mindset is really really important because what it does, is it allows you to detach from your business. It allows you to put that CEO hat on, so that you can ask yourself what is the best move for my business right now? And am I willing to take that action? Even if it feels a little stretchy or uncomfortable to me. As the healer, as the breathwork facilitator, as the coach, you are the CEO. And when you see your business as a business, as a profitable online business, an entity on its own not just a hobby and not just a vehicle for you to help people but something that has its own essence, something that has its own strategies, its own systems and it supports you and your own life. It’s aligned with your soul stuff and the life you wanna live outside of your business. It becomes a lot easier to put on that CEO hat to stretch yourself to do things that are unfamiliar and new and to make the right decisions for your business.

One of the most challenging experiences many of my clients experience is when they have to shift from coach, creative, healer, light worker to CEO. However, it’s also ESSENTIAL if you want to take your business seriously and you want others to also take your business seriously. When you honour your business as being important, you will find that your potential clients and your existing community will treat it the same way. And when they enter into a paid container with you, they will be dream clients who appreciate your boundaries and energy within that experience. It really is a win/win.

What was your favourite tip?

Cheering you on for your fully booked coaching practice,

Robyn xo

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