ChatGPT is grabbing everyone’s attention (as it should) and chances are high that you have heard of it and you’ve even possibly played around with it. However, unless you have done a deep dive, the chances are high that you have not been able to utilize it to the fullest extent of its ability for your business. Before I take you through some of the ways I am leaning on ChatGPT in my business and sharing ideas for how you can too, I think it’s important to be transparent and say that I am naturally someone who is NOT an early adaptor around tech. I’m very cautious about trying new things and even more so about integrating them into my business (TikTok is still not part of my business strategy…yet). However, I do believe that AI can be game changing especially when it’s paired with our human discernment and soul.
At the crux of this AI wave is a truth I believe: AI will NOT replace you right now. BUT you will be left behind by the people who are utilizing AI in their business to its full abilities. This is why it’s important to explore what is right for you and learn about how it can support you.
Here’s a list of ideas for using ChatGPT in your business:
- Website copy (and brand voice)
- Sales page copy
- Email subject lines
- Email sequences
- Email body copy
- Blog posts (both topic brainstorming and support with copywriting)
- Keyword research
- Backlink research
- SEO optimization
- Generating ideas based on competitors (Youtube, podcasts, social media, blogs, etc)
Social Media and Marketing
- Topic generation for content creation
- Caption writing
- Pinterest board ideas
- Writing Youtube video descriptions
- Youtube video research (similar to keyword research in SEO)
- Youtube video scripts
- Facebook ad copy
- LinkedIn Articles
- Hashtag research
- Podcast topics
- Translating podcast topics to blog posts
- Creating a content calendar
- Overarching brand voice clarity
- Offer research and generation
- Launch ideas and support
- Lead generation ideas and support
- Guest pitches for PR purposes (podcasts, media, Instagram lives etc)
- Google ads research
- Analyzing ad performance
- Analyzing SEO performance
There are thousand of different ways to use ChatGPT beyond these ideas, including support for customers, automations and productivity, and leveraging the power of Chat bots to reduce inefficient bottlenecks in your business. The sky is kind of the limit. And yet, I suggest starting to play with at least the daily actions that can feel overwhelming for you. Most of my clients find it especially helpful with their marketing so that would be a great place to start if you’re looking for a suggestion.
The important thing to remember with this amazing software is that your INPUT dictates the OUTPUT. If you are being specific and offering very detailed frameworks, your responses will be significantly more valuable and tailored to you versus generic replies.
Here are some examples of very specific questions and responses…
Lastly, your discernment is essential. When you weave your discernment and soul into your business, you’re tapping into a superpower that AI cannot replace. That doesn’t mean that you have to pick one or the other, though, utilizing BOTH in your business will help elevate your marketing, streamlines your processes and reduce your energetic output. All a win win if you ask me!